Google is preparing a more accessible premium subscription level for YouTube that delivers adverts-free viewing without YouTube Premium’s additional components like offline downloads or setting playback. The current “Premium Lite” proposal was sighted by a user on ResetEra, and YouTube thereafter verified the experiment gift in an announcement. Premium Lite is presently being reviewed in Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden.
“In Nordics and Benelux (except for Iceland), we’re experimenting with a fresh offer to provide users even additional selections like Premium Lite prices €6.99/month (or regional counterpart per month) and it comprises advertising-free videos on YouTube,” a YouTube representative explained in a message. In conclusion, YouTube’s prevailing Premium proposal amounts to approximate €11.99 a month in Europe.
Premium Lite comprises adverts-free viewing across YouTube’s primary application on the screen, iOS, Android, smart TVs, and games consoles, as well as in the YouTube Kids application. Nonetheless, it doesn’t contain any YouTube Music advantages like ad-free listening, and it doesn’t comprise Premium’s additional characteristics like background playback (for when you want to shift to a different application while proceeding to hear to audio from a YouTube video), or offline downloads.
Talking to somebody who dislikes the abundance of adverts on YouTube, but isn’t too enthusiastic about Premium’s other characteristics like offline downloads, Premium Lite chimes like a tempting recommendation. However, at its existing pricing, it goes for approximately 60 per cent of the rate of an ordinary Premium subscription, while only offering around a section of its advantages. YouTube explains that the new subscription is in a testing stage, nonetheless, and that it’s contemplating rolling out more proposals established on audience response.
Provided the satisfaction of different music streaming forums like Spotify and Apple Music across the world, YouTube Premium Lite might ascertain to be an outstanding alternative for those not needing another audio streaming aid tacked on top. Premium Lite comprises ad-free video watching across desktops, smartphones, smart TVs, etc.